DaimlerChysler of Venezuela has launched the Dodge Brisa, a re-badged Hyundai Accent, writes Rogério Louro.

The Brisa is made alongside the Accent at the Barcelona plant of MMC Automotriz, the Hyundai/Mitsubishi importer and assembler in Venezuela.

DaimlerChrysler expects the Brisa to increase its sales by giving it an entrant in Venezuela#;s “familiar cars” programme of locally-made cars with 1.3- to 1.6-litre engines that can be sold tax-free with special finance plans.

Last year “familiar cars” sales accounted for 66.4% of locally-made vehicles and 26.6% of total sales.

The Dodge Brisa has a 81bhp 1.3-litre 16-valve engine also used in the MMC Automotriz “familiar car” version of the Hyundai Accent.

Last year, the company sold 9,007 units of this version and it was Venezuela#;s fourth best-selling car.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.