Spanish car importer Sino Motors expects to achieve sales worth around EUR27m this year by distributing India’s Mahindra and China’s Jiangling vehicles, a company spokesman told just-auto on Friday.
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Madrid-based Sino, a unit of British distributor Bassadone Group, plans to sell 1,100 Mahindras in 2006 and about 500 Jianglings.
Sino is developing a dealer network and plans initially to promote the new cars through public relations activities in the media.
“First we want to start selling, then we’ll do more aggressive marketing,” the spokesman told j-a. “We are a new small firm and these are our first franchises so we don’t have a very big budget.”
The spokesman said Sino would begin selling the Mahindra Goa (Scorpio in India) SUV and pick up, plus the Bolero pick up in May.
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By GlobalDataIn April, the company hopes to add Jiangling’s Landwind SUV, he said.
Sino faces strong competition from rival Berge which is extensively promoting a rival Indian automaker, Tata.
Sino is 10% owned by the former president of Rover Spain, Alfonso Saavedra.
Ivan Castano
