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September 30, 2020

Dongfeng to launch first Voyah upmarket EV in 2021

Dongfeng Motor announced at the Beijing International Automotive Exhibition it planned to begin production of the first model under its Voyah (Lantu) premium electric vehicle brand in 2021.

By bcusack

Dongfeng Motor announced at the Beijing International Automotive Exhibition it planned to begin production of the first model under its Voyah (Lantu) premium electric vehicle brand in 2021.

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The automaker, based in Guangzhou in southern China, said it eventually planned to sell a total of nine models under the Voyah brand starting with the battery powered SUV based on the iFree concept it displayed at the show.

The automaker the iFree has the same design philosophy as the iLand concept, which was unveiled two months ago in Wuhan in Hubei province.

Voyah has developed a modular electric vehicle platform called the Electric, Smart and Secure Architecture, which can accommodate multiple power choices and software updates.

Dongfeng Motor confirmed the Voyah iFree was currently undergoing tests around the world and would meet consumers’ expectations for style, performance, intelligence and quality.

Voyah CEO Lu Fang said the aim was to establish Voyah as a leading brand in China’s high-end premium electric vehicle segment. The company planned to launch at least one model per year from next year to cover all major segments of the market, including sedans, SUVs and MPVs within five years.

Free Report
img

What does the future hold for the US electric vehicles market?

The US Electric Vehicles (EV) market has established itself as one to watch. Despite China maintaining the number one spot, the US holds significant standing as one of the major EV markets, with GlobalData’s whitepaper identifying a strong growth trajectory within the forecast period. This report further analyzes the trends, market drivers, and government incentives set to influence and facilitate the market.   This report also looks beyond the US and touches on environmental concerns set to drive the EV market worldwide.   Want to find out more? This report demonstrates GlobalData Explorer’s sector analysis capabilities, showing how you can:  
  • Get historical and forecast market sizing data, with country specific insight for 22+ of the world’s largest industries
  • Track sector dealmaking activity, to view aggregate volumes, specific deals and top investors for all major deal types in M&A, Capital Raising, and Partnerships
  • Analyze news from GlobalData Explorer’s News Database – enable screening and alerts by industry, company, geography and news sentiment for filtered insight
  • Identify and track the key disruptive trends that are keeping the top digital thought leaders talking through social media analytics
  Consult this report now to find out how you and your company can benefit from our Explorer platform.
by GlobalData
Enter your details here to receive your free Report.

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