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January 20, 2022

Dacia sales rise in 2021

Sandero claimed to be Europe's top selling retail nameplate last year.

By Graeme Roberts

Sales by Renault Group Romanian unit Dacia grew by 3.1% year on year in 2021 to 537,095, in a market tainted by the pandemic and the electronic component crisis, the company announced in a press release cited by romania-insider.com.

Dacia reportedly was “committed to retaining its high loyalty rates in 2022 with the expansion of the product line-up and first-quarter commercial launch of [the] Jogger, a seven seat family vehicle.

The company attributed its growth to the popularity of its new range with retail customers.

In 2021, Dacia’s European market share for retail sales of passenger cars reached a record-breaking 6.2%, for the first time earning the title of the third most sold brand in Europe on this channel, the report said. The retail performance built on the successful new generations of Sandero and Duster.

The Sandero accounted for 226,825 sales in 2021 with nearly 90% of the third generation of the model.

In 2021 Sandero remained the leader in the European retail customer market for the fifth consecutive year. In some countries, the model was also the best selling car across all customer channels, making it Europe’s second best selling vehicle.

The Duster was following a similar successful direction as it remained the best-selling SUV with retail customers since 2018. With 186,001 units sold in 2021, the Duster has achieved over 2m sales since launch in 2010.

After sales started last March, the Spring EV was described as “a resounding success with 27,876 units sold and more than 46,000 orders registered by the end of 2021”.

Designed to make electric cars as accessible as possible for daily usage, Spring has since become a benchmark vehicle in many markets, with 80% of Spring customers new to the brand, Dacia claimed.

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