Škoda increased its deliveries by 18.8% in July to 82,800 vehicles (July 2013: 69,700 deliveries). It was the best July in Škoda’s company history and at the same time the strongest monthly percentage increase in 2014. The brand grew by 26% in Western Europe, by 17.3% in China. Sales figures for the new Škoda Octavia also continued to develop positively, increasing by around 30% in Western Europe.
“Škoda has made a very good start in the second half of the year and continued the record growth of the first six months,” said Werner Eichhorn, Škoda board member for sales and marketing. “The best July of all time and the growth in almost all sales regions confirm our growth strategy. With the new Škoda Fabia, the biggest model campaign in our history will continue with a real sensation,” said Eichhorn.
At 2014 Paris Motor Show at the start of October, the brand will present the new Škoda Fabia for the first time. The completely redeveloped Fabia is a young and emotional small car with a clearly honed look and balanced proportions. In August the new Škoda Octavia Scout will be launched onto the market.
In the reporting month of July, Škoda grew by more than a quarter in Western Europe. The brand delivered 33,400 vehicles, which is an increase of 26% (July 2013: 26,500). The market share in this region grew to 3.4% by the end of July. The brand achieved two-digit growth in almost all of the Western European markets. In Germany, sales increased by 24.4% in July to 12,000 vehicles, allowing Škoda to strengthen its position as the strongest import brand. In the UK, the manufacturer increased deliveries by 22.9% to 6,100. In the Netherlands Škoda doubled its sales to 1,300 vehicles.
Škoda also recorded two-digit growth in France (1,800 vehicles; an increase of 15.5%), in Austria (1,600 vehicles; an increase of 13.6%), in Spain (1,500 vehicles; an increase of 29.2%), in Switzerland (1,500 vehicles; an increase of 34.8%), in Italy (1,200 vehicles; an increase of 31.4%), in Ireland (1,100 vehicles; an increase of 74.7%), in Belgium (1,100 vehicles; an increase of 77.7%), in Sweden (1,000 vehicles; an increase of 31.5%) and in Norway (700 vehicles; an increase of 29.7%).
In Eastern Europe, Škoda increased deliveries in July by 4.1% to 10,400 vehicles (July 2013: 10,000). In Russia, the brand sold 7,100 vehicles, a growth rate of 3.8%. In almost all other Eastern European countries, deliveries to customers increased. There was two-digit growth in Romania (700 vehicles; an increase of 69.8%), in Serbia (600 vehicles; an increase of 68.2%), in Kazakhstan (600 vehicles; an increase of 58.5%), in the Baltic states (500 vehicles; an increase of 23.5%), in Bulgaria (200 vehicles; an increase of 57.8%), as well as in Bosnia (100 vehicles; an increase of 15.7%).
In Central Europe, Škoda deliveries grew by 24.9% to 11,900 vehicles (July 2013: 9,500). In the home market of the Czech Republic, the manufacturer sold around 1,000 vehicles more than in the same month of the previous year and, with 5,600 vehicles delivered, achieved an increase of 22.5% (July 2013: 4,500). Škoda is also well on the way in Poland (3,500 vehicles; an increase of 37.2%), in Slovakia (1,400 vehicles; an increase of 16.3%) and Slovenia (500 vehicles; an increase of 80.4%).
Škoda was able to increase greatly in its strongest single market of China. Deliveries in July grew by 17.3% to 21,100 vehicles (July 2013: 18,000). The brand also achieved high growth rates in Israel (1,400 vehicles; an increase of 24.4%), in Algeria (1,200 vehicles; an increase of 55.7%) and in Australia (400 vehicles; an increase of 26%). Škoda sold 1,100 vehicles in India in July (July 2013: 1,700).