Continental's Seguin, Texas manufacturing plant has now produced 30m million radar sensors supporting Advanced Driver Assistance Systems.

"Achieving the 30-million-sensor milestone is thanks to the commitment of our team, especially during a difficult and complicated year," said Continental head of ADAS business in North America, Amit Kapoor.

"Developing and producing ADAS products is essential to making vehicles safer and more efficient, now and in the future. We're proud of our team in Seguin and around the world, as they are leading the charge to the future of mobility while supporting safer vehicles on the road today."

The Seguin radar sensor production includes short-range radar (SRR) and the premium advanced radar sensor (ARS). The SRR helps monitor the driver's surrounding environment and assists in avoiding dangerous situations immediately around the vehicle.

For example, it enables blind spot detection, adding a layer of safety for the driver to safely change lanes. The ARS is a premium long-range radar applied for forward looking applications like Adaptive Cruise Control (ACC) and safety functions such as forward collision avoidance. Combined with other sensing technologies, ARS is the key enabler for automated driving.

According to estimates from the National Highway Safety Transportation Association, more than 36,000 people died in motor vehicle traffic crashes in 2019. Continental added it believes it has a responsibility in driving that number towards zero.

To support that mission, it launched the #SafelyThere campaign to raise awareness about the life-saving potential of automotive safety technologies such as ADAS.

"The groundbreaking radar technologies continue to help us get closer to achieving Vision Zero – zero fatalities, zero injuries and zero crashes," added Kapoor. "Technology enables safer, more efficient travel.

"By utilising various sensors, we can better understand a vehicle's surroundings, helping to maximise road safety."