Toyota has begun a new sales drive in China, days after company president Akio Toyoda apologised to local consumers for recalling 75,000 vehicles.

The campaign includes interest-free loans for some models as well as roadside service backup and free petrol.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

A Toyota spokeswoman said the offers were: “Part of our spring campaign that was planned several months ago”. “The number of people who visit our sales outlets is dropping a little bit,” she added. “We hope this campaign will help motivate people to come to our outlets.”

Toyota China is offering the luxury Crown sedan with 0% interest finance and two years of 24/7 roadside service on sales contracts inked between 10 March and the end of April. The locally assembled Camry is also being offered with 0% finance.

Anyone who test drives a Toyota will get a coupon good for petrol worth US$13.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now