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March 5, 2010

CHINA: Toyota starts massive sales drive

Toyota has begun a new sales drive in China, days after company president Akio Toyoda apologised to local consumers for recalling 75,000 vehicles.

Toyota has begun a new sales drive in China, days after company president Akio Toyoda apologised to local consumers for recalling 75,000 vehicles.

The campaign includes interest-free loans for some models as well as roadside service backup and free petrol.

A Toyota spokeswoman said the offers were: “Part of our spring campaign that was planned several months ago”. “The number of people who visit our sales outlets is dropping a little bit,” she added. “We hope this campaign will help motivate people to come to our outlets.”

Toyota China is offering the luxury Crown sedan with 0% interest finance and two years of 24/7 roadside service on sales contracts inked between 10 March and the end of April. The locally assembled Camry is also being offered with 0% finance.

Anyone who test drives a Toyota will get a coupon good for petrol worth US$13.

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