View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
February 24, 2011updated 08 Apr 2021 8:17am

CHINA: SAIC plans to boost output of MG and Roewe models

SAIC wants to more than triple annual sales of its MG and Roewe models to 700,000 units by 2015, according to a report in the Chinese newspaper, 21st Century Business Herald.

SAIC wants to more than triple annual sales of its MG and Roewe models to 700,000 units by 2015, according to a report in the Chinese newspaper, 21st Century Business Herald.

The business paper said the target was unveiled by SAIC President Chen Hong at a recent meeting with its dealers. It is 100,000 units higher than its previous goal for the middle of the decade.

This year the company aims to sell 230,000 Roewe and MG cars, an increase of 43.8% from 2010, Chen Zhixin, head of SAIC ‘s passenger car unit, was reported as saying.

SAIC took over the old MG Rover factory close to Birningham in the English Midlands following the company’s 2007 merger with Nanjing Automobile Group .

It has since launched several new models, including the Roewe 550, Roewe 750 MG6 and MG3, to become the only Chinese brand to gain traction in China’s lucrative medium-to-high end segment, currently dominated by foreign makes.

The newspaper added that SAIC plans to roll out three to four new passenger car models each year by 2015, including a Roewe SUV and the all-new MG3 saloon later this year.

SAIC also operates car manufacturing ventures with General Motors and Volkswagen in China.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Auto