Nissan Motor plans to spend CNY50bn (US$7.8bn) in China by 2015. The company is after 10% of the local car market by 2015 compared to 6% now.
Nissan’s joint venture in China with Dongfeng Motor expects to sell 2.3m cars over the next four years compared to 1.3m in 2010. In order to achieve the target, Dongfeng will introduce about 30 new products, including an electric vehicle under the new Venucia brand name created for China. Additionally, Nissan plans to have 2,400 Dongfeng dealerships in China by 2015 versus 1,400 currently.
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Chief executive Carlos Ghosn said: “The development of the Chinese market for us is making Nissan less dependent on one region, or one country. We have no restriction, no limit. Whatever we are ready to do worldwide, we will do it in China.”
