DPCA, the China-based joint venture between PSA Peugeot Citroën and Dongfeng Group (DFG), has started production of the Dongfeng Fengshen L60 on 2 March at its Wuhan 1 plant.
This high-profile launch will enable DPCA to reach its goal of selling 1.5m cars in China and ASEAN in 2020, the company said.
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The L60, a C-segment sedan, is the first car to carry the DPCA brand. It was developed by DPCA and DFG with technical support from PSA Peugeot Citroën. DPCA was responsible for managing the project, developing the model, procuring parts and components and performing process engineering.
The cars will be marketed in China in 2015 through the Fengshen brand network.
DPCA is speeding up its international expansion by creating a new company, Dongfeng Peugeot Citroën International (DPCI), which will take charge of distribution and services for the Peugeot, Citroën and Fengshen brands in ASEAN countries.
DPCA’s aim is to sell 1.5m cars in China and ASEAN in 2020. In 2014, DPCA sold 704,000 cars in China, an increase of 28% on 2013.
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By GlobalDataJean Mouro, executive vice president of DPCA said, “Starting production of the Fengshen L60, our first own-brand car, is a milestone in the cooperation between DFG and PSA.”
