DaimlerChrysler sold 44% more cars in Northeast Asia in the first quarter of 2006 than a year earlier, it said in a statement cited by Reuters.


The firm said it sold 11,390 cars in the three-month period in China, Hong Kong, Macau, Taiwan and South Korea, compared with 7,904 units a year earlier, helped by strong gains for its luxury Mercedes brand in China and South Korea.


“We continue to see strong sales momentum in the region, led by high demand for our flagship products,” Till Becker, DaimlerChrysler’s Northeast Asia chairman and chief executive, said, according to the report.


Becker reportedly added that the firm would launch several new models in the region and continue localising its operations.


In China, DaimlerChrysler’s Mercedes division saw sales jump 68% in the first quarter to 5,856 units. Its Chrysler arm saw sales rise 25% to 2,576 units.

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Car sales in China, the world’s second-largest auto market, grew 21.4% last year, picking up from relatively slow growth of 15% in 2004, Reuters noted.