In an attempt to revive falling automotive sales, BYD has shown its new electric vehicle – Denza – developed in collaboration with Daimler and with series production at the JV about to start.

For the EV, BYD chairman Wang Chuanfu said, “We believe this is the right product at the right time.”

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Developed by Shenzhen BYD Daimler New Technology, Denza is a pure electric sedan with a claimed range of 300km. 

BDNT’s first Denza will hit the market in September 2014 with prices starting at RMB 369,000 (about EUR 43,400). For an additional RMB 10,000 customers can get a custom-made ABB charging unit that can recharge the vehicle in three hours. Through a standard home charging outlet, Denza will take 32 hours to recharge.

The Denza will be available in two distinctive trim levels: the “Lifestyle” version and  “Executive” versions.