The Chery-owned Omoda and Jaecoo brands have registered 2,561 cars so far this year in the UK, according to the Society of Motor Manufacturers and Traders (SMMT) market data.
Launched less than six months ago, Omoda UK (launched September 2024) and Jaecoo UK (January 2025) are already being sold through a network of 72 dealers in the UK.
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GlobalData analyst Jonathon Poskitt told Just Auto the rapid growth of the two Chinese brands in the UK market is impressive. “It is certainly impressive for these new brands to enter the UK car market and establish a significant position so quickly. It points to the strong proposition from these brands – to both consumers and dealers – in what is a highly competitive UK car marketplace. With new models coming, they could be poised for considerable volume growth if they successfully build on the initial sales platform – especially for the BEV models – with a solid reputation from their new customers.”
The Omoda 5 is available through 0% finance. New models – the Omoda 9, Omoda 7 and Jaecoo 5 are planned to be added for UK sale this year.
Omoda – offering the ICE Omoda 5 and all-electric Omoda E5 – registered 1,112 cars so far this year. Meanwhile, sister brand Jaecoo, which launches the Jaecoo 7 SUV at the end of January, registered a total of 1,449 JAECOO 7s during the same timeframe.
Commenting on the UK market introduction, Victor Zhang, UK Director, Omoda&Jaecoo said: “We [Omoda&Jaecoo] have become the most successful Omoda&Jaecoo new market introduction by volume. Judging from our UK figures from SMMT [2025 YTD], we are also firmly on target to overtake our 2024 total [from August to December 2024] of 3,383 registrations by the end of Q1 2025.
“It takes a strong team, a well-planted dealer and aftersales presence, plus a tailored set of vehicles – compellingly priced for the private and fleet market – to do what we have done in such a short amount of time,” added Zhang. “We will continue to expand our UK team, dealer network and work on market integration of our new vehicles for the rest of the year and beyond. This is just the beginning as we show our ‘Value. Every. Thing.’ mentality and how we earn our badge here in the UK.”
The two brands are planning for a UK dealer network of ‘more than 80 by Q3’.
Later in 2025, retailers will be ‘supported in their expansion plans with further product launches from the Chery-backed brands, specifically the Omoda 9, Omoda 7 and Jaecoo 5.
In a statement, Omoda&Jaecoo said it has seen a very strong showing by some of the UK’s largest retailer groups – such as Arnold Clark, Allen Motor Group, Desira, Listers, M53 Motors and RRG Group Ltd – and that has been instrumental in raising awareness of both brands. It also said the the strong sales figures are a positive reaction to 0% finance offers on the Omoda E5.
All Omoda&Jaecoo models benefit from a comprehensive tuning programme at the company’s European R&D centre in Raunheim, near Frankfurt, Germany, to ‘ensure the best driving experience on UK roads’.
The Omoda 5, Omoda E5 and Jaecoo 7 models have been ‘designed to meet global safety standards’ and come with a seven-year/100,000-mile manufacturer’s warranty as standard.
In 2024, Omoda&Jaecoo partnered with the RAC to offer free roadside assistance for its 1.6 petrol OMODA 5 and all-electric OMODA E5. Coverage lasts for the seven-year warranty period, provided servicing is conducted at Omoda&Jaecoo centres.
