New car brand OMODA has announced UK pricing and specifications for its two debut models: the petrol-powered OMODA 5 and all-electric OMODA E5 crossover SUVs.

The brand, a subsidiary of Chinese OEM, Chery International, was officially launched in the UK at a ceremony held in London’s Docklands on 29 August. The event was attended by VIP guests and dealers from across the 60-strong network of franchised retailer sites, which are dual branded with JAECOO.

The launch coincides with the arrival of the first shipment of UK-specification OMODA 5 and E5 models at ABP Port of Southampton. The vehicles arrived aboard the Cosco shipping vessel Liao He Kou, one of the world’s largest and greenest Roll-on/Roll-off (RoRo) vessels, which was on its maiden voyage to Europe.

Chen Chun Qing, Executive Vice President Chery International, said: “This is a landmark week for OMODA, as it marks the official start of our journey in a key market for the brand. OMODA is at the forefront of a new era of intelligent and new energy technology products and is already making an impact across Europe, even outselling established brands in some markets. We are building a futuristic brand for customers, with highly specified, premium models available at a competitive price.”

Victor Zhang, Country Director OMODA & JAECOO UK, added: “We have arrived in the UK fully prepared with a large network of experienced franchised retailers, backed by the most comprehensive aftermarket and customer support services, to deliver an exemplary ownership experience for our customers. The first OMODA vehicles have landed, and we look forward to seeing them on UK roads very soon.”

Available from GBP25,235, the OMODA 5 features 1.6-litre turbocharged four-cylinder petrol engine that produces 183 bhp (186 PS) and 270 Nm of torque. This powertrain enables the OMODA 5 to accelerate from 0-62 mph in 7.9 seconds and reach a top speed of 128 mph. Drive is sent to the front wheels via a 7-speed dual-clutch transmission (DCT).

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Priced from GBP33,055, the all-electric OMODA E5 is powered by a 150 kW (204 bhp) electric motor and a 61 kWh ‘blade’ battery that comes with an eight-year warranty. The OMODA E5 offers a WLTP range of 257 miles and can charge up to 80 kW, with a 30-80% top-up possible in just 28 minutes. The E5 can accelerate from 0-62 mph in 7.6 seconds while producing 340 Nm of torque.