Chrysler claims that it has a ‘segment-buster’ up its sleeve for the Windsor, Ontario, plant where it began making ‘segment-busting’ minivans nearly twenty years ago. Chrysler believes that the 2004 Chrysler Pacifica will inaugurate a new segment that it calls ‘sports tourer’.


Pacifica will be built at the same assembly plant in Windsor, Ontario, where the company currently builds its Chrysler and Dodge minivans (MPVs).


The 2004 Chrysler Pacifica will be built on its own ‘new, unique platform’, but will be fitted with the company’s 3.5-litre V-6 engine, which is fitted in the Chrysler 300M.


Chrysler says that its new flexible manufacturing system will enable the company to build the all-new Pacifica on the same line with its segment-leading minivans (but stresses that it does not share platform with them).


A concept version of the Chrysler Pacifica was revealed in January at the 2002 North American International Auto Show in Detroit. A production version will be revealed later this year. Production of the 2004 Chrysler Pacifica will begin in early 2003.


“Similar to our original minivan and Chrysler PT Cruiser, our all-new 2004 Chrysler Pacifica is yet another segment buster,” said Chrysler Group President and CEO Dieter Zetsche. “With innovative packaging and proportions, three rows of seats, car-like handling and all-wheel drive, there’s simply no other vehicle like it in the marketplace.”