The Song L Concept

BYD‘s Dynasty series Song L concept model made its global debut at Auto Shanghai this week.

It’s a high end, B class battery electric SUV aimed at “younger customers who enjoy fashion and sports”.

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The Chaser series 07 is the first B+ class sedan equipped with the Super Hybrid technology from the Ocean series, priced from RMB200,000 to RMB250,000 (US$29,000-$36,000). The car comes in two variants with electric ranges of 121km (75 miles NEDC) and 200km (120 miles NEDC) and is claimed to be the only plug-in hybrid (PHEV) sedan in its class with an electric driving range of 200km which more than adequately covers the needs of most commuting and some long distance travel.

Denza, another BYD high end, sub brand launched the N7, and D9 Premier (a one time Holden premium model nameplate) in four seat, ‘inaugural edition’ form, plus the D9 DM-i and EV.

“The global debuts of the D9 Premier and the interior design of N7 once again redefined the new standards of luxury, technology and futurism,” a BYD press release trilled.

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The D9 (left) and N7 as shown in Shanghai

The N7 is described as “a sporty, intelligent, luxury SUV” with a claimed world first, super sensing interactive intelligent cockpit, Devialet audio devices, and the newly launched DiSus System-A Intelligent Pneumatic Body Control System.

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The Premier four seater provides rear-row occupants with a “luxurious private cockpit ideal for work, entertainment and relaxation”.

BYD said it was readying “a new brand matrix” consisting of BYD (Dynasty and Ocean), Denza, Yangwang, plus “a professional and personalized brand”.