BYD has named Louwman as “national dealer partner” in the Netherlands.

“The strategic partnership with the long-established Louwman Group marks an important phase for BYD as it continues to expand its eco-friendly electric passenger vehicle business,” the automaker said in a statement.

Louwman will offer online ordering, customer service and assistance, and also provide both offline sales and aftersales service for BYD passenger vehicles through its dealer network across the Netherlands.

Several physical stores will be opened, starting with an outlet in Amsterdam. The first test drives are planned for this year, BYD said, without elaborating.

Privately owned Louwman Group is almost a century old and has become one of the largest automotive companies in Europe with branches in 70 locations distributing and supporting multiple brands.

Michael Shu, general manager and managing director, BYD Europe and international cooperation division, said: “Louwman’s market recognition and resources combined will enable BYD to rapidly establish brand awareness and generate sales of our world-leading new energy passenger vehicles.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Together we look forward to achieving our shared vision to accelerate electrification and zero-emission transport in the Netherlands.”

Eric Louwman, president of Louwman Group, added: “It is an exciting partnership and fits perfectly with our goal of ‘Mobility for Life’.”