Nissan has officially opened its satellite design studio in Rio de Janeiro. Located at Nissan Brazil’s headquarters, the Nissan Design America Rio studio (NDA-R) is tasked with researching materials and styling and is already contributing to future development projects. Taro Ueda, vice president of Nissan Design America (NDA), led the opening ceremony.

The studio opening is another step in Nissan’s strategy for significant growth in Brazil as the company builds momentum towards achieving its Power 88 goals. This follows a significant milestone in April when Nissan opened its new manufacturing plant in Resende.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

“Brazil has been one of Nissan’s key markets for years and can offer new inspiration for the design of our products for Brazil as well as globally,” said Ueda. “Soon, you may see some results of the work done by this team in collaboration with other design centres around the world.”

“Rio has a wonderful combination of vibrancy and diversity that represents the Brazilian culture and people, with each region being unique in its own way,” said Ueda. “This is an ideal location to establish a design studio.”

Robert Bauer will lead the research and design activities at NDA-R. His team includes Brazilian design professionals who already research trends, materials and styling. Another one of his team’s important tasks is to investigate local design talent and resources.

Nissan’s products are designed with global collaboration. The opening of the Rio design studio signals the brand’s commitment to Brazil’s design taste and consumer needs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In addition to NDA-R, Nissan has several other design centres around the world including locations in UK, Beijing and San Diego. Nissan Design is led by Shiro Nakamura, Nissan senior vice president and chief creative officer, who is based at Nissan headquarters in Atsugi, Japan.