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January 11, 2018

Bosch completes starter motor ownership switch

Bosch Group's starter motor and generator division has completed its transition to an independent company with new owner, Zhengzhou Coal Mining Machinery Group.

Bosch Group’s starter motor and generator division has completed its transition to an independent company with new owner, Zhengzhou Coal Mining Machinery Group.

It will operate as SEG Automotive, effective immediately, including the local division SEG Automotive North America.

“The name is new, but SEG Automotive is committed to continuity, especially in terms of location strategy and our employees,” said SEG Automotive North America regional president, Jon Husby.

“Their many years of experience in the company, competence and commitment contribute significantly to our success. In the future our locations in Novi, Michigan and Lerma, Mexico, will play an even more important role in the worldwide SEG Automotive business, and we will continue to be an attractive employer in North America.”

With its Boost Recuperation Machine (BRM), SEG Automotive offers technology for hybridising gasoline and diesel engines. Through the use of BRM, fuel consumption and CO2 emissions can be reduced by around 15%.

Start/stop technology, as well as generators from the SEG Automotive portfolio also provide CO2 savings.

The new company will have 16 locations worldwide and more than 8,000 employees.

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