Accenture has brokered a deal to acquire AOX, a German firm specialising in embedded software for the automotive industry.

This strategic move aims to strengthen Accenture’s ability to support its automotive clients as they navigate the complexities of transitioning to software-defined vehicles.

AOX specialises in designing and developing the complex system architectures and “high-performance” software that are central to modern vehicle performance and features.

The company assists car manufacturers and suppliers shift from traditional software engineering to more integrated, scalable architectures.

Christof Horn, who leads the automotive practice of Accenture’s digital engineering and manufacturing service, Industry X, in Europe, said: “Software expertise is becoming the dominating factor in the auto market. This is where AOX excels.

“The company’s expertise in high-performance computing, real-time operating systems and the entire software development process makes them an ideal addition to Accenture.”

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Based in Villingen-Schwenningen, Germany, AOX has a team of over 50 professionals, who will now join Accenture’s Industry X engineering division.

AOX co-founder and CEO Rainer Oder commented: “As part of Accenture, we can create exciting new opportunities for our employees and provide the expertise and talent our clients need for major transformation projects. This will help them tackle complex software challenges in the concept phase of products and drive innovation throughout the entire lifecycle.”

The deal will bolster Accenture’s position in the European automotive sector as AOX’s client base includes major German carmakers and key automotive suppliers.

Christina Raab, market unit lead for Accenture in Germany, Austria and Switzerland said: “Automotive companies are looking for new types of providers that bring deep software architecture expertise and the ability to execute projects across the entire product lifecycle, cost-efficiently and at scale.

“In combining AOX’s and Accenture’s capabilities we will form a strong player that develops software from the chip to the cloud, covering the complete life cycle from architecture design to maintenance. This acquisition demonstrates our commitment to build long-lasting strategic relationships with our clients and support them along the complex Automotive Software value chain.”