Audi is planning to sell approximately 800,000 electrified automobiles per annum by 2025.
The VW-owned premium brand made the commitment at its AGM this week, when it highlighted initiatives aimed at positioning the brand for a new era of electric mobility.
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“2018 is a key year for Audi with an enormously high speed of change, that will gradually put us back on the offensive,” said Rupert Stadler, Audi Chairman. “We will continue clearing up the diesel crisis and will restructure large parts of our global organisation for the course we have set for the future. At the same time, we are approaching the climax of the biggest model fireworks in our company’s history and are entering the age of electric mobility with the Audi e-tron.”
As the brand’s first fully electric volume model, the Audi e-tron SUV will have its world premiere at the ‘Audi Summit’ in Brussels on August 30. Audi said that with the ‘rapid expansion of the portfolio of fully electric cars and plug-in hybrids in each model range, the company aims to sell approximately 800,000 electrified automobiles per annum by 2025’.
It also said that for the production version of the Audi e-tron prototype, customers will ‘for the first time be able to book various functions flexibly online’. In total, the brand aims to generate an annual contribution to operating profit of EUR1bn with digital services via the myAudi customer portal by the year 2025.
Audi is installing a central product management unit reporting directly to the CEO to ‘steer the planning, implementation and operation of digital products’. It says it is establishing digital value added organisationally at the same level as the existing core business. For this purpose,
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By GlobalDataAudi is also developing an integrated IT platform for vehicle connectivity and digital services. By means of a shared ‘high-performance backend’, the models from Audi and the other brands of the Volkswagen Group will be usable compatibly; this means for example that customers’ settings and content will be ‘smoothly transferred between the automobiles of the various group brands’.
“We want to have premium electric cars and digital services that are also attractive in economic terms. That is our clear ambition for the mobility of the future,” points out Alexander Seitz, Member of the Board of Management for Finance, IT and Integrity. “To that end, we are utilising group synergies significantly more effectively and are releasing resources for strategy projects with our Action and Transformation Plan.”
With its successfully started Action and Transformation Plan, Audi aims to achieve positive earnings effects totalling EUR10 billion by 2022 through reduced costs and new sources of revenue.
In the current financial year, Audi says it is rejuvenating and expanding its model portfolio with more than twenty new market launches.
Following the launch of the new A8 in late 2017 and the A7 in March 2018 in first markets, a new generation of the A6 is planned for the middle of the year. By 2020, Audi plans to increase its unit sales in the ‘brand-defining full-size segment by about 50 percent’.
Audi says it will launch new sporty SUVs also in the compact and midsize segments in 2018. In addition to the new Q3 generation, the sporty SQ2 will have its premiere in the coming months. In China, Audi SUVs will be available for the first time as long-wheelbase versions: the Q2 L and the Q5 L. By the end of 2019, Audi will launch a total of eleven new SUVs, including further models without predecessors such as the Audi Q4, which is to be launched next year.
