Phyron, a specialist in AI-powered video technology, has started a partnership with Renault UK’s approved used car programme, Renew. Renault says the collaboration marks a significant step in Renew’s digital transformation, as Phyron’s AI-driven video software enhances the brand’s online retail experience.
Renault UK’s used car dealerships will now use Phyron’s AI software to automatically generate high-quality, engaging video content for their vehicle listings. By integrating Phyron’s technology, Renault UK aims to deliver an enhanced customer experience, increase engagement, and accelerate online vehicle sales.
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Getting inventory online
Phyron AB – a specialist in video marketing AI tech – was established in Stockholm, Sweden in 2019. The company’s products include an AI assistant that is designed to work with a video app and have been launched in several industry segments including e-commerce, real estate and automotive.
In the automotive retail space, Phyron’s product helps dealers to quickly get their inventory online.
Phyron’s AI video solution enables dealerships to create professional, dynamic video content from existing vehicle images and specifications entirely automated, with no manual editing required. The technology ensures consistency, quality, and scalability, helping Renault UK streamline its digital marketing efforts across its network.
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By GlobalDataMatthew Heffy, National used car, residual value and direct supply manager from Renault UK’s approved used car programme Renew said: “With consumers increasingly turning to online platforms for vehicle research and purchases, Renew’s adoption of Phyron’s AI software ensures consistency in our imagery inline with the brand look and feel. By providing customers with immersive, automated video content, Renault UK is set to redefine how our approved used vehicles are marketed and sold online”.
“This partnership with Renault UK represents a major milestone in our mission to revolutionise automotive retail,” said Johan Sundstrand, CEO and Co-Founder of Phyron. “Our AI-powered videos have already transformed how dealers engage with customers online, and we’re excited to help Renault UK elevate its digital presence, drive sales, and enhance the customer journey.”
LISTEN TO A PODCAST (below): Just Auto’s Frankie Youd spoke to Johan Sundstrand, CEO and Co-Founder of Phyron, to find out more about Phron’s AI-based technology and its expanding role in the automotive retail space.
How the Phyron platform works
Phyron says car retailers across Europe are moving stock at a more rapid rate thanks to Phyron, 100% powered by AI and automation. All of this with no input or effort needed by dealer staff, with the AI platform essentially becoming a retailer’s outsourced video marketing team.
Seven years in development, the Phyron platform can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills – for ‘less than the cost of a coffee per car’, the company claims. In the latest evolution, Phyron’s AI powered software can now buy and optimise ‘hyper-targeted video ad campaigns on Meta social media channels’, where it says customers are reporting a 35% increase in sales leads.
Phyron also points out that until now creating studio quality videos for every car on a dealership’s forecourt, uploading them to all the popular social media channels plus creating and optimising targeted advertising campaigns would have taken a huge team of people working flat out. However, Phyron says its fully automated AI powered software can do it all in minutes, with zero human input.
Phyron’s AI platform creates on average over four million ads per year. Phyron counts over 4,000 dealers and partners across 30-plus countries, and has also expanded into the North American market.
