Mentions of digitalization within the filings of companies in the automotive industry were 44% higher in the second quarter of 2022 than in Q2 of 2021.
In total, the frequency of sentences related to digitalization between July 2021 and June 2022 was 172% higher than in 2016 when GlobalData, from whom our data for this article is taken, first began to track the key issues referred to in company filings.
When companies in the automotive industry publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Digitalization is one of these topics - companies that excel and invest in these areas are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.
To assess whether digitalization is featuring more in the summaries and strategies of companies in the automotive industry, two measures were calculated. Firstly, we looked at the percentage of companies which have mentioned digitalization at least once in filings during the past twelve months - this was 79% compared to 57% in 2016. Secondly, we calculated the percentage of total analysed sentences that referred to digitalization.
Of the 10 biggest employers in the automotive industry, Stellantis was the company which referred to digitalization the most between July 2021 and June 2022. GlobalData identified 60 digitalization-related sentences in the United Kingdom-based company's filings - 0.6% of all sentences. Ford mentioned digitalization the second most - the issue was referred to in 0.4% of sentences in the company's filings. Other top employers with high digitalization mentions included Denso, Continental and Mercedes-Benz.
Across all companies in the automotive industry the filing published in the second quarter of 2022 which exhibited the greatest focus on digitalization came from Stellantis. Of the document's 5,068 sentences, 51 (1%) referred to digitalization.
This analysis provides an approximate indication of which companies are focusing on digitalization and how important the issue is considered within the automotive industry, but it also has limitations and should be interpreted carefully. For example, a company mentioning digitalization more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into digitalization have been successes or failures.
In the last quarter, companies in the automotive industry based in Asia were most likely to mention digitalization with 0.45% of sentences in company filings referring to the issue. In contrast, companies with their headquarters in the United States mentioned digitalization in just 0.19% of sentences.