March / April 2010 management briefing

Vehicle sales in the ASEAN region’s six largest markets fell by 10.2% in 2009 to just under 1.9m units, from 2.1m units in 2008, with a sharp fall in the first half of the year partially offset by a strong second-half rebound. With that rebound, consumer and business sentiment has improved markedly, with two ASEAN markets finishing 2009 positively. This latest briefing provides an overview of recent market and manufacturer activity in the region.

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