August 2005 management briefing
Indias’ changing demographics, class shift and increasing salaries between 2000 and 2005 have significantly influenced car sales. Factors such as these combined with urbanisation, more accessible and affordable car finance and an improving road network will provide opportunities for manufacturers. This month’s briefing begins with an overview of India, its demographics, consumer behaviour, SWOT analysis, and a political and economic overview. It looks specifically at the light vehicle market, in terms of passenger car penetration, the focus of India’s ‘Big Three’ on small cars, and the segmentation of the market. Manufacturing is also discussed with brief profiles of the major players and their activity. The final section focuses on the components industry and the development of this area due to freer trade, the country’s strong skill base and competence on a global stage.
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