Toyota has been recognized in the 2024 Just Auto Excellence Awards with two awards, in the Safety and Social categories, for its advancements in safety and social inclusivity. These accolades highlight Toyota’s ongoing efforts to integrate cutting-edge technology and inclusive practices into its operations.
The Just Auto Excellence Awards celebrate the greatest achievements and innovations in the automotive industry. Powered by GlobalData’s business intelligence, the Awards recognize the people and companies that are driving change in the industry.
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Toyota won the Safety award for its Advanced Rear Seat Reminder System, which utilizes millimeter-wave radar to enhance vehicle safety by detecting rear seat occupants. The company received the Social award for its Inclusive Mobility Park initiative, which showcases innovative mobility solutions aimed at making transportation accessible for all during the Olympic and Paralympic Games Paris 2024.
Toyota’s safety innovation: The Advanced Rear Seat Reminder System
Toyota’s recognition in the Safety category is largely attributed to the groundbreaking Advanced Rear Seat Reminder System introduced in the 2025 Toyota Sienna. This system is a testament to Toyota’s commitment to enhancing vehicle safety through cutting-edge technology. Utilizing millimeter-wave radar, the system is designed to detect movement in the rear seats after the driver exits the vehicle, addressing the critical issue of preventing children or pets from being accidentally left behind.
The system’s alert mechanism is comprehensive and multi-tiered. It begins with subtle vehicle chimes and hazard light flashes to notify the driver of detected movement. If the movement persists, the system escalates the alert by sounding the horn. For those who have subscribed to Toyota’s Safety Connect, the system extends its reach beyond the vehicle, sending notifications via the Toyota app, SMS, and automated phone calls. This ensures that the driver is informed promptly, regardless of their proximity to the vehicle.
The system was developed through a collaborative effort involving Toyota’s global network of engineers and partners, resulting in over 40 patent applications. The system’s ability to detect movement even under low-light conditions and beneath objects like blankets sets it apart from other systems on the market. This innovation not only enhances safety, but also reflects Toyota’s dedication to leveraging technology for the well-being of its customers. The Advanced Rear Seat Reminder System is a clear example of how Toyota is pushing the boundaries of automotive safety, offering a solution that is both innovative and practical.
Toyota’s social impact: The Inclusive Mobility Park
Toyota’s recognition in the Social category is due to its significant contributions to social inclusivity, particularly through the establishment of the Inclusive Mobility Park for the Olympic and Paralympic Games Paris 2024. This initiative is a key component of Toyota’s vision of “Mobility for All,” showcasing a range of innovative mobility solutions designed to make transportation accessible and enjoyable for everyone.
The Inclusive Mobility Park, strategically located near the Eiffel Tower, serves as a dynamic showcase of Toyota’s commitment to inclusivity and sustainability. It features a variety of mobility devices and services, including battery electric vehicles like the Accessible People Mover (APM) and last-mile micro-mobility solutions such as the C+Walk S, C+Walk T, and Yosh-E. These solutions are not only in use during the Games, but also represent Toyota’s broader mission to create a more inclusive society by addressing diverse mobility needs.
The park also highlights Toyota’s support for innovative startups, showcasing technologies like the self-balancing personal transporter by Genny and a novel wheelchair brake system by Eppur. Additionally, Toyota’s exploration of hydrogen cartridge technology demonstrates its commitment to sustainable energy solutions, with innovations like an H2 cartridge-powered cargo bike on display.
The Inclusive Mobility Park serves as a platform for education and inspiration, inviting visitors to explore the possibilities of inclusive mobility. This initiative, supported by key figures from the International Paralympic Committee and the city of Paris, exemplifies Toyota’s efforts to promote green and inclusive mobility. By integrating these solutions into a high-profile event like the Olympic and Paralympic Games, Toyota is not only showcasing its technological advancements, but also reinforcing its role as a leader in driving societal change through mobility.
Company Profile
Toyota Motor Corporation, headquartered in Toyota City, Aichi, Japan, is a globally recognized leader in the automotive industry. The company designs, manufactures, and sells a diverse range of vehicles, including passenger cars, buses, minivans, trucks, specialty cars, and recreational and sport-utility vehicles. Toyota’s commitment to innovation and quality has established it as a trusted brand across various markets. Beyond vehicle manufacturing, Toyota extends its expertise into housing, telecommunications, and information technology, showcasing its versatility and adaptability in a rapidly evolving global landscape.
In addition to its core automotive operations, Toyota offers comprehensive financial services that enhance its value proposition to both dealers and customers. These services include retail leasing, retail financing, insurance, and wholesale financing, facilitating the purchase or lease of vehicles. Toyota’s expansive operational footprint spans the Americas, Europe, Africa, Asia Pacific, and the Middle East, underscoring its status as a truly global enterprise. Through its diverse product offerings and strategic financial services, Toyota continues to drive forward as a leader in the automotive sector, committed to delivering excellence and innovation worldwide.
Contact Details
1, Toyota-Cho, Toyota-Shi,
Aichi, 471-8571
81 565 282121
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