Starbucks is connecting coffee with digital data and is tapping the power of data and predictive analytics to support a range of operational activities, including choosing store locations.
Starbucks is leveraging AI, machine learning, big data, analytics and IoT technology to accelerate digital transformation and enhance customer experiences and operational efficiencies. As part of its digital push, Starbucks is launching a variety of in-house incubators and partnering with third-party venture arms to test innovative concepts that will improve their business process and provide a superior consumer experience.
The report provides information and insights into Starbucks’s digital transformation strategies, including:
Overview of technology initiatives covering partnerships, product launches and investments
Insights of its accelerator & innovation programs
Details of estimated ICT budgets and major ICT contracts
Partnership network map and more…