Carvana. has filed a patent for systems and methods to generate a virtual display of an item by capturing images in sequences and reordering them to show an ordered rotation. The virtual display can be a video file created from the images. GlobalData’s report on Carvana gives a 360-degree view of the company including its patenting strategy. Buy the report here.

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According to GlobalData’s company profile on Carvana, Virtual try-ons was a key innovation area identified from patents. Carvana's grant share as of January 2024 was 59%. Grant share is based on the ratio of number of grants to total number of patents.

Virtual display generation system for items using image sequences

Source: United States Patent and Trademark Office (USPTO). Credit: Carvana Co

A recently filed patent (Publication Number: US20230410252A1) describes a system that involves a processor and a non-transitory computer-readable storage device storing computing instructions. These instructions are designed to enable the processor to receive two different groups of images in a specific sequence, reorder them into a new sequence where the second group is interspersed among the first group to show an ordered rotation of an item, and transmit a virtual display of the item for viewing on a user electronic device. The system also includes encoding each image with position information and converting the sequence into a video file, with the possibility of capturing images showing the interior of the item in an automated photography studio.

Furthermore, the patent also outlines a method and an article of manufacture with similar functionalities as the system described. The method involves receiving and reordering images to display an ordered rotation of an item on a user electronic device, while the article of manufacture includes tangible computer-readable storage medium with instructions for performing these operations. Both the method and the article of manufacture emphasize encoding images with position information, converting the sequence into a video file, and potentially capturing images showing the interior of the item. The patent aims to protect the innovative system, method, and article of manufacture for creating virtual displays of items with ordered rotations, enhancing user experience and potentially revolutionizing product showcasing in various industries.

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