All articles by Fi Forrest

Fi Forrest

Senior writer at GMS, GlobalData. Previously feature writer at Just Style. TABBIE Honourable Mention winner. BA (Open) in English | BSc (Hons) in Geosciences. Also a graphic designer with certificates in Digital Marketing and Social Media. Lives by the beach.

Elevating the luxury dealership experience 

As automotive dealers continue to capitalise on concentrated growth in the US luxury car market, Teah Wyman, automotive strategy manager at Uber for Business, shares current trends and looks at how luxury dealerships can meet higher client expectations.

Battery development in a rapidly changing industry

The transportation sector is developing at a rapid pace. What does this mean for battery development?

Taking control of the sustainability challenge

Across industries, companies are stepping up to answer increasing demand from customers to act sustainably by placing transparency and accountability at the fore. For Andrew Kalinin, sustainability lead, Uber for Business, it is high time that “sustainable action translates into real impact.”

Marketing pain management: targeting for success 

Part of a series on leading marketing pain points.
Marketing has seen some epic misfires in the last decade. What could possibly go wrong?

Mitigating against EV battery misery

As the number of US electric vehicle owners grows, so does their frustration with the servicing of their vehicles. What can dealerships do to improve the experience for their customers?

How Lotus and HERE are collaborating to bring a new digital driving experience 

When Lotus was designing the digital cockpit for its first pure electric Hyper SUV – the Eletre – they wanted a fresh new system that would not only ease range anxiety but also give the optimal driving experience for their customers. Just-Auto sat down with Serino Angellotti of Lotus and Marvin Ruf of HERE Technologies to talk about next-gen navigation, personalised journeys, and their unique collaboration.

How milling graphite can enhance the performance of lithium-ion batteries

Graphite is a vital component for lithium-ion batteries, used in electric vehicles. Milling bulk graphite material to ultra-fine micron size provides more space for the storage of lithium ions and improves performance, but the process is not straightforward.

Central attention: Uber enhances the customer experience for dealers 

Uber for Business is shifting the paradigm by putting the customer – metaphorically at least – in the driving seat. But how do car dealerships benefit? Product marketing manager Gayatri Sakhuja explains how the Central dashboard can help save time, money and provide a great service too.

HERE Technologies’ UniMap: How AI map generators and real-time geospatial data are helping developers create customised products

HERE Technologies, the world’s #1 location platform, recently launched UniMap, a revolutionary, highly automated mapping technology which gives developers the power to rapidly create customised digital maps and location products.

How digital cockpit technology is shaping the future of EV 

Sowmya Gopal, HERE Technologies’ Head of Automotive Applications, talks to Just-Auto about the latest developments in automotive navigation software, and how it is so much more than just finding your way around.