Kia has announced that its new luxury saloon that is due to be launched early next year will be called ‘Opirus’.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


‘Opirus’ originated from the Latin ‘Ophir Rus’ meaning ‘land of jewellery’ and ‘land of gold.’ In English, Opirus stands for ‘Opinion Leader of Us.’


The name was selected from a choice of three – Opirus, Regent and Conzern – via online voting on Kia’s website.


The new car will have engine displacements from 2.7 to 3.5 litres and a number of safety features including ‘active headrests’ and VDC (Vehicle Dynamic Control).


Kia already sells a saloon model called ‘Optima’ in the US. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now