Honda (UK) has awarded iSKY Europe, a division of iSKY Group, a contract to manage its customer retention programme. The two-year programme will support all three Honda product ranges – cars, motorbikes and power equipment.
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iSKY Group currently conducts a customer retention program for the Acura and Honda brands in North America as well as Audi, BMW and Volkswagen.
The Honda Communication Centre, at iSKY’s European headquarters near Bristol, England, will manage customer interactions via multiple communications channels.
Using centralised databases and on-line accessibility, the center will offer advice, information and a dealer-locator service and will operate a lead notification system for dealers when a customer requires a demonstration.
Each of the centre’s customer relationship associates (CRAs) has received comprehensive training and hands-on demonstrations of each Honda product, in addition to visioning workshops to absorb the company culture.
The centre expects to receive 15,000 communications a month and will operate seven days a week.
