Volvo Car UK says that it is to embark on new standards for its UK dealer network that improve the retail experience for its customers.
It says that two new initiatives, Volvo Personal Service (VPS) and Volvo Retail Experience (VRE), will remove some of the perceived barriers between dealers and their customers and improve trust, customer service and overall impressions of the brand.
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Volvo Retail Experience focuses on the space and design of the dealership and is designed to reflect Scandinavian-inspired values of calm, clean lines with ‘cool on the outside and warm on the inside’-style architecture.
Phil Hand, Head of Network Development for Volvo Car UK, said: “VRE has been designed to tackle the challenge of bridging the gap between an ever-improving market sector and the current Volvo dealership customer experience. Workshops are integral to the customer experience, so being able to see in and out of the ‘window’ between the dealership spaces becomes a symbol of trust between Volvo and our customers.
“VRE isn’t just about a change of furniture though – it’s a new way of retailing designed to make our customers feel relaxed and at ease in an environment that informs and provides flexible waiting, working and assessment areas.”
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