Liverpool FC is to continue its relationship with tyre manufacturer Maxxis.
The new deal will see Maxxis continue to be visible pitch-side at Anfield stadium, home to the Club which has won 18 league titles, seven FA Cups, eight league cups and five European cups during its history.
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“Our partnership with Liverpool has been in place since 2009 and been very beneficial for both parties,” said Maxxis managing director, Derek McMartin.
“Asia is now a highly important market for English football clubs and Europe is a rapidly expanding market for us – so there’s a lot of synergy there.
“Add to that the fact the Club has over 4.5m followers on Twitter and 26m on Facebook.”
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By GlobalData
