Meridian Audio has won an OEM supply order from Kia Corporation for a purpose-designed 14-speaker surround sound system for the new K8 sedan.

The audio system features the British supplier's proprietary DSP technology.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

CEO John Buchanan said: "Meridian worked very closely with Kia's development teams to create a tailored audio system for the K8 which provides driver and passengers with a truly immersive, captivating listening experience."

The car has Horizon, an upmixing technology which provides multi-channel audio from two-channel stereo content, as well as centre image and ambience level controls for the user plus lntelli-Q Data-Driven Equalisation optimises audio playback within the cabin based on data available from the vehicle.

Digital Precision ensures all the finest details and emotions of the performance are delivered, regardless of the format used, and RE-Q Cabin Correction technology removes unwanted cabin resonances, preserving the natural rhythm and timing of the performance.

Byungchul Cho, Kia's product planning chief, said: "Every element of the K8 interior has been designed with high-end luxury in mind, and this collaboration provides a very special, British premium sound experience to our customers."

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now