The Korea Herald reports that Kia Motors has said that it will unveil a new large-size luxury sedan early next year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The report says that the new Kia model is codenamed GH (short for grand heritage), will have engine displacements of 2.7 to 3.5 litre, as well as feature safety enhancements such as active headrests and electronic braking systems.


The Herald adds that the new luxury sedan will not be Kia branded and will only carry its name, to be selected from three candidates – Opirus, Regent and Konzern. “The new sedan will be extensively promoted among successful venture business owners in their 30s and 40s, chief executives aged over 50 and other high-income brackets,” a company official told the newspaper.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now