Uwe Dreher is the new marketing director at BMW UK, replacing Chris Brownridge who is now director of Mini UK.
Stuttgart native Dreher, 39, previously headed marketing for EV brand BMW i, a post he took up in 2010, responsible for the worldwide co-ordination of the brand and model launches. He joined BMW in 2002 and has worked in brand communications, strategic marketing partnerships and global product placement.
Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
Excellence in Action Continental has secured the Window Displays Innovation Awardin the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.
