The Indian car care market could grow rapidly if conducted in a more organised manner, reports Auto-Asia On-line (27/11/00) citing Andrew Luxton, Valvoline`s area director for the Asia-Pacific region.

Mr Luxton reportedly said that the Indian car care market is more like a grey market although he noted that the time is right to tap into the demand for quality automobile appearance products. The first step would be to get the marketing mix correct alongside finding the right distribution network.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Auto-Asia also quoted Naveen Gupta, chief executive of the company`s Indian arm, Valvoline-Cummins, as saying that the company would be looking to take a 20% share of the car care market, estimated to be worth upwards of 500 million rupees (US$10.7 million).

Valvoline-Cummins has tied up with the Indian Oil Corporation to market the car care product Eagle One, Auto-Asia On-line said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact