Sales in Japan of Toyota’s Prius petrol-electric hybrid vehicle passed 1m last month, the automaker said.

Domestic sales reached 1.02m as of the end of August, Toyota told Kyodo News.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The first generation Prius sedan was launched  in December 1997 in Japan only and exports began in 2000. The second (2003) and third generations (May 2009) were hatchbacks and Toyota is now expanding the line with wagon and seven-seat versions, according to market.

Cumulative worldwide sales of the Prius totaled 2.36m vehicles as of 31 August, with the hybrid sold in 70 countries and territories, Toyota said.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now