Toyota has begun selling the updated Lexus ES350 in South Korea where it recently launched the Toyota brand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The ES350 is the first Lexus with adaptive front lighting that turns the headlights in the direction the vehicle is moving. Front suspension has been strengthened for increased stability and handling, the company said.


Other upgraded or new features include an eco-driving indicator that helps drivers maintain high fuel economy and a Korean-language navigation system.


The ES350 Superior is priced at KRW67.5m (US$55,900) and the ES350 Premium at KRW59.5m.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now