Hyundai Motor is to target China and other emerging markets in order to work through the economic downturn, a company executive has said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Speaking to press in Hong Kong, Yoon Mong-hyun, the company’s managing director in business strategy planning, was today quoted saying that the company will expand production of small, fuel-efficient cars for China and other emerging markets.


It is thought that small cars are expected to make up some 60% of global sales in 2009, up from 55% this year.


“We are going to expand sales in the emerging markets. By doing so, we will be able to minimise our exposure to the developed countries,” he was quoted saying by AFP today.


Earlier this month, Hyundai said it sold 269,958 vehicles in October, up 12% year on year. The growth was led by exports which reached 217,223 vehicles, up nearly 17%. Domestic sales, however, fell 4.5% to 52,735.                                           

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact