Hyundai Motor is to target China and other emerging markets in order to work through the economic downturn, a company executive has said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Speaking to press in Hong Kong, Yoon Mong-hyun, the company’s managing director in business strategy planning, was today quoted saying that the company will expand production of small, fuel-efficient cars for China and other emerging markets.


It is thought that small cars are expected to make up some 60% of global sales in 2009, up from 55% this year.


“We are going to expand sales in the emerging markets. By doing so, we will be able to minimise our exposure to the developed countries,” he was quoted saying by AFP today.


Earlier this month, Hyundai said it sold 269,958 vehicles in October, up 12% year on year. The growth was led by exports which reached 217,223 vehicles, up nearly 17%. Domestic sales, however, fell 4.5% to 52,735.                                           

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now