Six advertising agencies are competing for the Mitsubishi Motors North America account after head office in Japan put it up for review.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Some reports in the US have suggested this prompted the resignation of MMNA president and CEO Finbarr O’Neill but he had denied this.


BBDO North America of New York, Cramer-Krasselt of Chicago, Publicis & Hal Riney of San Francisco, Temerlin McClain of Dallas and Publicis West of Seattle join the incumbent agency, Deutsch of Los Angeles, which has elected to participate in the selection process.


Site checks and interviews with the six agencies will take place during the week of January 17. A final decision will be made on March 1.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact