Six advertising agencies are competing for the Mitsubishi Motors North America account after head office in Japan put it up for review.

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Some reports in the US have suggested this prompted the resignation of MMNA president and CEO Finbarr O’Neill but he had denied this.


BBDO North America of New York, Cramer-Krasselt of Chicago, Publicis & Hal Riney of San Francisco, Temerlin McClain of Dallas and Publicis West of Seattle join the incumbent agency, Deutsch of Los Angeles, which has elected to participate in the selection process.


Site checks and interviews with the six agencies will take place during the week of January 17. A final decision will be made on March 1.

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