New vehicle sales in Taiwan surged 37% year on year to 42,478 units in May 2023, according to Taiwan’s Directorate of Highways.

The market benefited from much improved supplies of semiconductors following last year’s shortages, as well as from a significant increase in new model launches in recent months.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Consumer spending strengthened in the first quarter despite the overall economy shrinking 3% year on year due mainly to falling exports. The central bank hiked its benchmark interest rate to 1.85% in March in response to rising inflation concerns.

In the first five months of the year, total vehicle sales rose 13% to 192,447 units from 170,520 a year earlier, with sales of locally produced vehicles falling 5% to 101,849 units while import sales surged 24% to 90,598 units, reflecting particularly strong demand for the Lexus, BMW, Volkswagen and Tesla brands.

Toyota sales fell 2% to 50,469 units year to date (YTD), as the company was still overcoming lingering effects of semiconductor shortages earlier in the year, while Lexus sales surged 61% to 13,943 units driven by strong demand for NX and the recently fully redesigned RX models.

Honda YTD sales were unchanged at 11,290 units while Mercedes-Benz sales were up 9% to 10,931 units; Ford 9,950 (-1%); Nissan 9,292 (-1%); BMW 7,608 (+13%); and Volkswagen 6,335 (+63%).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Tesla led the electric vehicle segment with 5,500 sales, mostly Model Ys.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now