Samsung Electronics subsidiary Harman has acquired Apostera, a German automotive technology company.

Harman said Apostera’s augmented reality (AR) and mixed reality (MR) software products would expand its automotive product offerings and “position the company at the forefront of automotive AR/MR experience design”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Harman is dedicated to delivering in-car experiences with the speed and flexibility of consumer technology together with the reliability and performance of automotive grade products,” said automotive division president Christian Sobottka. “By seamlessly blending AR with the physical environment, Apostera’s mixed reality solution furthers this goal, transforming any display in the car into a richly contextual experience.”

Apostera’s mixed reality product combines augmented reality, machine learning, computer vision and sensor fusion in a “hardware-agnostic” software platform.

“Combined with Harman’s digital cockpit product portfolio, these new software products will bridge the gap between the physical and digital worlds,” the supplier said in a statement.

Apostera workers will join Harman as part of the company’s automotive division.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now