Product placement

Features

FEATURE: The rise of product placement in marketing strategies

Although the star of the new movie Basic Instinct 2 is undoubtedly Sharon Stone the actress shares her screen time…

News

USA: Ford seeks to lure young buyers with presence in video games

Automotive News reports that Ford Motor Co. is using video games to bring the Ford Mustang and GT to the…

News

USA: Volkswagen strikes media deal with NBC Universal

Media and entertainment company NBC Universal and Volkswagen have announced a multi-year global marketing alliance. Universal will incorporate Volkswagen's products…

News

GERMANY: Audi claims product placement in “I, Robot” a huge success

Audi claims that the product placement in the Hollywood blockbuster "I, Robot" starring Will Smith has proved a huge success…