FEATURE: The rise of product placement in marketing strategies
Although the star of the new movie Basic Instinct 2 is undoubtedly Sharon Stone the actress shares her screen time…
Product placement
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USA: Ford seeks to lure young buyers with presence in video games
Automotive News reports that Ford Motor Co. is using video games to bring the Ford Mustang and GT to the…
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USA: Volkswagen strikes media deal with NBC Universal
Media and entertainment company NBC Universal and Volkswagen have announced a multi-year global marketing alliance. Universal will incorporate Volkswagen's products…
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GERMANY: Audi claims product placement in “I, Robot” a huge success
Audi claims that the product placement in the Hollywood blockbuster "I, Robot" starring Will Smith has proved a huge success…
