Automotive News reports that Ford Motor Co. is using video games to bring the Ford Mustang and GT to the attention of young consumers.
Go deeper with GlobalData
The AN report by Marty Bernstein said that Ford Division is working with Sony Online Entertainment Inc. and Konami Digital Entertainment to promote two race simulation games. Ford’s display at the New York auto show in March featured Enthusia, a game developed by Konami, the report said. The game went on sale this month.
The technology analysis firm Jupiter Research in New York estimates that 40 million Americans play video games. Jupiter expects that audience to grow to 62 million Americans by 2009.
Most game players are under 34, Jupiter says.
Enthusia enables players to choose from more than 200 vehicles to compete on 50 race courses. It features the Mustang and GT, Automotive News reported.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataKillol Bhuta, Mustang’s assistant marketing manager, told AN that Ford’s product placement in the two racing games will help it reach the pony car’s target audience. “One out of every four Mustangs we sell is to an individual under the age of 34,” Bhuta said, in the report.
“Chances are very good they are also game players.”
