Toyota and Honda have launched a new industry association in Canada, creating a joint platform to represent the interests of large-scale vehicle manufacturing and engage with governments on sector issues.
The new organisation, the Pacific Manufacturing Association of Canada (PMAC), brings together Honda Canada Inc., Honda of Canada Mfg., Toyota Canada Inc. and Toyota Motor Manufacturing Canada.
It will serve as a common platform for lobbying and policy engagement with both federal and provincial governments, while also including Japan-based auto parts suppliers with Canadian operations.
According to the founding companies, the association is meant to promote the specific priorities of its members and underscore their long-standing role in Canada’s auto sector through decades of manufacturing activity, capital spending and job creation.
Toyota Motor Manufacturing Canada president and PMAC board member Tim Hollander said: “For more than four decades, the teams at Toyota and Honda, along with our suppliers, have invested in Canadian communities, created high-quality jobs, and built vehicles that compete globally.
“Through PMAC, we look forward to working collaboratively with governments and industry partners to sustain investment, strengthen supply chains, and support the long-term success of Canadian manufacturing.”
According to the press statement, the founding members represent the majority of vehicle production in Canada.
In 2025, Honda and Toyota collectively built more than 75% of all vehicles manufactured in the country and accounted for over 60% of employment at Canada’s vehicle assembly plants.
Brendan Sweeney has been named the association’s first president and CEO.
He has previously led automotive and manufacturing research centres at McMaster University and Western University.
Toyota said PMAC will take part in policy discussions covering the federal automotive strategy and the Canada-US-Mexico Agreement.
Its areas of focus will also include electric vehicles, greenhouse gas emissions, regulatory reform and steps aimed at strengthening manufacturing competitiveness.
PMAC chairman and Honda Canada CEO Dave Jamieson said: “The formation of PMAC is a positive and timely development as Canada’s automotive sector navigates a period of profound change and challenge.”
