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Toyota global vehicle sales rise just 1% in August

Rebound in Japan stalls, following last year’s production stoppages.

Frankie Youd September 30 2025

Toyota Motor Corporation reported a 1.2% year-on-year rise in global sales to 900,598 vehicles in August 2025, including its Daihatsu and Hino subsidiaries, driven by a 3.7% increase in overseas sales to 766,151 units, while sales in Japan fell by over 10% to 134,447 units. The rebound in Japan has clearly come to an end, following the extensive production stoppages last year at the group’s small-car unit, Daihatsu, due to a safety test rigging scandal.

In the first eight months of 2025, Toyota Group sales increased by 6.2% to 7,409,273 units, with sales in Japan rising by almost 18% to 1,365,233 units, while overseas sales increased by 3.9% to 6,044,040 units. Toyota remains the world’s largest vehicle manufacturing group, with Germany’s Volkswagen Group trailing in second place.

Global sales of Toyota- and Lexus-branded vehicles increased by 5.0% to 6,903,693 units year-to-date, with sales in Japan rising by almost 7.3% to 999,963 units, while overseas sales increased by 4.6% to 5,903,730 units. Sales in North America increased by 6.6% to 1,953,095 units, while sales in Latin America (excluding Mexico) rose by 3.7% to 328,472 units. In Asia (excluding Japan), deliveries rose by 4.3% to 2,088,133 units, mainly reflecting strong growth in China, India, and Vietnam. In Europe, sales increased by just 1.7% to 782,486 units.

Toyota and Lexus reported a 16% rise in global sales of electrified vehicles to 3,291,057 units in the first eight months of the year, accounting for 48% of total sales. Sales of battery electric vehicles (BEVs) rose by over 21% to 117,031 units, almost all of which were sold overseas, while sales of hybrid electric vehicles (HEVs) rose by 13% to 2,936,932 units.

Daihatsu’s global sales surged by 36% to 431,667 units year-to-date following last year’s production stoppages, with sales in Japan rebounding by 71% to 342,159 units, while overseas sales dropped by 24% to 89,508 units.

The group’s commercial vehicle unit, Hino Motors, reported an almost 9% decline in global sales to 73,913 units in the same period, with sales in Japan falling by 15% to 23,111 units, while overseas sales declined by 5.4% to 50,802 units.

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